A company that just raised capital is a different prospect than it was last week. A new CEO, a market expansion, the first sign of financial distress — each one changes where a relationship stands. The companies you sell to are always moving, and every move is an opening to win, grow, or save an account, if you catch it before your competition notices.
Aira monitors the financials, websites, and news for every company in your Portfolio, and surfaces only the changes that matter. When a filing reveals a meaningful shift, a website announces something new, or a story breaks across publishers, blogs, or forums, Aira catches it, matches it to the right company, and surfaces it for you. No checking. No searching. The signal finds you.
With Aira Connect, every signal lands directly in your HubSpot or Salesforce, enriched on the right company and ready for your workflows to act on. The change finds you where you already work.
Every signal arrives with the context behind it and a suggested outreach, relevant to the moment and ready to send. When a prospect raises a Series C or a customer announces an expansion, you already have the reason to reach out and the words to do it.
Signals we track
Official filings
- Registered address change
- Company status change (insolvency, liquidation, or reconstruction status)
- Board or director change
- New annual accounts filed
Financial
- Acquired — the company is acquired by another
- Acquisition — the company acquires another business
- Merger — the company merges with another
- Divestiture — the company sells off a business unit
- Capital raised — the company raises a funding round
- IPO — the company goes public or lists
- Seeking acquisition — the company is looking for a buyer
- Delisting — the company is delisted from an exchange
Risk & legal
- Bankruptcy risk
- Bankruptcy
- Reconstruction risk
- Reconstruction
- Liquidation
- Financial distress
- Force majeure
- Legal challenge
Growth
- Contract won
- Contract lost
- Market expansion
- Market exit
- Site closure
- Site opening
- Partnership
- Product launch
- Product discontinued
News & web
- Leadership change
- Layoffs
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