Two decades of sales intelligence, rebuilt for the AI era.

A Letter from the Founder

I spent 22 years building Upsales. The thing I keep coming back to from those years isn't a feature.

It's that the companies that grew fastest were never the ones with the most activity. They were the ones that knew precisely which few hundred companies mattered to them, and noticed the moment something changed at one of them.

That takes data most organisations can't get hold of. Filed accounts. Who owns who. Who sits on the board. What was announced this morning, in the local language, on a site nobody reads.

It exists. It's licensed. And until now it's been packaged for analysts rather than for the people responsible for revenue.

Aira is that data, inside your CRM, kept current. That's the whole idea.

— Daniel Wikberg, Founder & CEO

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Why We Built Aira

Look at any company growing profitably and you find the same thing. They know exactly which companies they're going after. There's a named target list. It's current. Nothing on it is guessed at.

They know what's happening at every company on that list in real time. A new annual report. A change of owner. A market expansion. A leadership change. A press release in Dutch on a Tuesday morning.

They see it, and they're the first to act. Not because they move faster, but because they knew first. That's what growing revenue without growing sales and marketing cost actually looks like.

The other version of this is what most teams do. Buy a tool built on scraped company data and scraped email addresses, half of it two or three years old, send to all of them, and burn the sales and marketing budget on companies that were never going to buy. There's no segmentation in that. No analysis. No decision worth making, because there's no grounded data underneath it.

Grounded data has to be licensed. The best organisations worked that out a long time ago.

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Why nobody had solved it

Doing this properly used to be a full-time job, and usually several.

Salespeople kept the company records updated manually. Everyone kept an eye on company news and website updates on their own. One subscription covered ownership structures, another covered filings, a third covered contacts, and none of them talked to each other. It was manual, it was expensive, and it decayed the moment anyone stopped pushing.

Most companies looked at that cost and decided to guess instead.

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What Aira does

We took that job. Financials from official filings, ownership and corporate family trees, board members, daily multi-language news monitoring, and verified contacts.

65 million companies across 14 European markets, in one place, updated every 24 hours.

Then we packaged it with AI, so a ten-person company can run the target list discipline that used to require a research function.

And it works inside the CRM you already pay for. HubSpot and Salesforce, natively. Nothing to migrate, nothing new to learn, working in minutes.

What that looks like day to day:

• Finds new companies that look like your best ones, based on filed financials rather than an industry code.
• Finds the expansion revenue already sitting in your customer base.
• Surfaces risk on every customer and open deal the moment it appears.
• Keeps every company record correct and current, without anyone typing anything.

Your team focuses on closing. Aira handles the rest.

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Who it's for

Founders, dealmakers, and commercial teams closing deals large enough that one missed company costs more than the subscription.

If it doesn't matter much which company you approach next, you don't need us.

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Our history

Aira started at the end of 2024 as a project inside Upsales, an attempt to build something the existing platform couldn't become. It got too big to stay a side project, so we spun it out.

In May 2026 Aira was distributed to Upsales shareholders and listed as an independent company on Nasdaq First North Growth Market in Stockholm.

Key facts

• Founded 2026, spun out of Upsales. In development since late 2024.
• Listed on Nasdaq First North Growth Market Stockholm, ticker AIRA. First day of trading 29 May 2026.
• Native inside HubSpot and Salesforce.
• Company data across 14 European markets, 65 million companies.
• Headquartered in Stockholm.

Our Principles

Intelligence Without Input

Aira reads registry filings, financial statements, news and company websites, and writes what matters into your CRM. Your team never logs, tags or types.

Built for Professionals

Aira is for entrepreneurs and sales professionals at B2B companies that want to grow revenue without growing sales and marketing cost.

It puts the team's time and focus on the companies most likely to become customers, increases win rate by knowing everything about every company, and keeps the CRM correct and current at all times.