Two decades of sales intelligence, rebuilt for the AI era.

A Letter from the Founder

Twenty-two years of building Upsales taught us what works in sales software. It also taught us what's fundamentally broken and why nobody's fixed it.

Since the end of 2024, we've been obsessed with one question: What if you could build the world's best AI sales agent and package it in an app anyone can start using in 30 seconds?

No onboarding. No manual data entry. No training. Just results.

We rebuilt everything we knew. Every tool, every workflow, every assumption about what sales software should do, reconsidered from scratch. But also every hard lesson from the last two decades. The mistakes we made. The complexity we added that we shouldn't have. The features that looked smart on paper but died in the real world.

It's called Aira. And it's here.

— Daniel Wikberg, Founder & CEO

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Our history

Aira started as an innovation project inside Upsales at the end of 2024, an attempt to build something the existing platform couldn't become. The idea was too big to stay a side project. So we spun it out.

In May 2026, Aira was distributed to Upsales shareholders and listed as an independent company on Nasdaq First North Growth Market in Stockholm. Two decades of hard-won knowledge about what sales teams actually need, rebuilt from scratch as a standalone company with a single focus.

Key facts:

• Founded: 2026 (spun out of Upsales, building since end of 2024)
• Listed: Nasdaq First North Growth Market, Stockholm (2026)
• Heritage: Built on 22 years of Upsales' B2B sales software experience
• Focus: AI sales intelligence for entrepreneurs and sales professionals
• Markets: Company data across 14 European countries

The team behind Aira spent over two decades learning exactly what sales teams need and exactly what gets in their way. Aira is that knowledge, rebuilt for the AI era.

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Why We Built Aira

CRMs haven't changed in decades. They still demand endless data entry. They still bury insights in dashboards nobody opens. They still treat salespeople like data entry clerks instead of closers.

We built something different. Aira is an AI sales agent that knows what you need before you do. It monitors financial reports, tracks board changes, reads news, and surfaces the perfect moment to reach out before your competition knows the opportunity exists.

No forms. No fields. No admin work. Just intelligence that turns every signal into revenue.

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Our Principles

Intelligence Without Input

‍We extract intelligence from emails, calendars, company databases, and web signals. You never log, tag, or type.

Built for Professionals

‍Aira is for entrepreneurs and sales professionals who understand that €149/month is a rounding error compared to a single closed deal. The interface speaks business, not tech. The design reflects quality.

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Aira is for professionals who value their time

Aira is built for entrepreneurs and sales professionals who close high-value deals and refuse to waste time on admin work.

If you're still manually updating your CRM, researching prospects before calls, or wondering which lead to prioritize, Aira handles all of it. Automatically.

What Aira does:

• Tracks every conversation across email and calendar, no logging required
• Enriches companies with financials, news, and ownership data the moment they appear
• Prepares intelligent meeting briefs so you walk in ready
• Surfaces opportunities and risks before you think to ask
• Lets you update everything through conversation, not forms

You focus on closing. Aira handles everything else.