Europe's company intelligence, inside the systems companies already run.

Every B2B company in Europe asks which companies to sell to, and why now. The answer is spread across 14 registers, 14 languages, annual reports, news and company websites. Aira turns licensed data on 65 million European companies into intelligence, delivered directly into the CRM and ERP systems companies already run.

The strategy: remove the friction

Most software companies spend their capital convincing customers to switch systems. Aira builds on ecosystems that have already won that decision. Each one brings paying customers, a marketplace that handles purchase and billing, and partners who sell and implement.

One product, two ecosystems

Aira Connect for CRM.

Live in HubSpot and Salesforce. Financials, ownership, boards, news and web intelligence that neither platform has on its own. Sold with CRM partner agencies.

Aira Connect for ERP. The next big thing.

Built into the finance systems small businesses already run, starting with Fortnox in November 2026. It serves tens of thousands of companies that need a sales system but are too small for every alternative on the market. Purchase, login and billing happen in the partner's marketplace. Zero onboarding.

The edge

There is no European company register, and 19% of Europe's companies are born or die every year. Licensed, continuously updated data is the barrier. The ecosystems are the distribution.

The path

Phase 1: Establish (2026).

Scale Aira Connect for CRM. Launch Aira Connect for ERP with Fortnox.

Phase 2: Expand (2027).

Add more ERP partners. Expand into Denmark, Norway and Finland.

‍

Letter from the founder

For twenty years I sold software that customers had to be convinced to switch to. Aira is built so that no customer ever has to make that decision.

I founded my previous company in 2003 and took it to a public listing without outside capital. When you build that way, every krona has to come back. That company taught me two things that Aira is built on.

The first is that the hardest part of selling software is not the product. It is convincing a customer to change systems. We spent years and most of our capital winning that argument, one customer at a time.

The second is that the largest group of customers was the one we never served. Most of the companies that came to us were small. Most of them left because of price, not need. The demand was there. We had nothing for them.

Aira does not ask anyone to change systems. It plugs into the CRM and ERP platforms companies already pay for, and delivers what those platforms have never had: real intelligence on every company in Europe. After more than a decade competing against the large CRM platforms, it is almost provocative how much easier it is to be their partner.

And with Aira Connect for ERP, we finally have a product for the customer we turned away for twenty years.

Aira is early. It is a bet, and I am making it with my own money, the same way I did last time. If you want to create value building a technology company in 2026, it has to scale. That is the bet.

Daniel Wikberg
Founder and CEO