What indicates a good deal for you?
Fresh funding? A new product launch? A leadership change? And what indicates a deal falling apart? Layoffs? Financial distress? A restructuring underway? Whatever your answers are, you can now search on them.
Every sales team knows the feeling.
Weeks of work on a prospect that never had the budget. A deal that dies because the company was quietly in trouble the whole time. Meanwhile, the companies that just raised capital, won a big contract or launched a new product get called by whoever saw it first.
Company search in Aira lets you filter on recent signals. Not just size, industry and geography, but real events: registry filings, website changes and news, matched to companies across 14 European markets.
- Bankruptcy risk — Exclude from prospecting, or include if you sell restructuring.
- Bankruptcy — Filed. Exclude, or your entire market if you work with insolvencies.
- Reconstruction risk — Spending about to freeze.
- Reconstruction — Suppliers being replaced.
- Liquidation — Being wound down. Exclude, or include if you buy assets and inventory.
- Financial distress — Know before you sign them.
- Acquired — New owners, new budgets, old contracts up for review.
- Acquisition — Scaling up. Budgets in motion, new needs across the board.
- Merger — Every system and supplier gets re-evaluated.
- Divestiture — Selling off a unit.
- Contract won — They need capacity to deliver.
- Contract lost — Revenue gap to fill.
- Market expansion — Entering new markets, new budgets.
- Market exit — Pulling out of a market.
- Capital raised — Fresh funding, more budget.
- IPO — Going public.
- Leadership change — New decision-maker, no loyalty to current suppliers.
- Layoffs — Cutting costs.
- Partnership — New alliance announced.
- Product launch — Something new to sell, market and deliver.
- Legal challenge — Know before you call.
Why it matters
Every prospect list built on static data goes stale the moment you export it. Firmographics tell you a company fits your profile. They don't tell you if now is the right time to call, or if the company is quietly falling apart.
Every signal works both ways: include or exclude. One seller's dealbreaker is another's entire market.
How it works
Open Explore, set your filters based on your ICP, then add signals. Include what signals a good opportunity for you, exclude everything that signals risk.
The signals come from official registry filings, continuous website monitoring and news coverage across all 14 markets, in the local languages. That includes the roughly 90% of European companies that never appear in the press but do publish on their own website.
Narrow it down further with AI qualification
Once your list is filtered, run a qualification prompt on top. Write it in plain language: "Only include B2B companies", "Exclude consultancies", "Only companies that sell to the public sector". Aira qualifies every company on the list against your criteria and removes the rest.
Straight into your CRM
When the list is done, import it directly into HubSpot or Salesforce with Aira Connect. No exports, no spreadsheets, no manual entry. Your target list lands where your team already works, ready to be worked.
What you get
A search that starts at millions of companies and ends at a shortlist worth your time. Fit profile plus timing plus qualification, pushed straight into your CRM.
Signal filtering is live now in Explore for all Aira members. Included in your plan, like everything else.
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