Stay sharp with the latest research from Revenue Journal

Deep dives, expert insights, and proven strategies from the team behind Aira — helping you grow smarter, sell better, and stay ahead.

4 reasons why your USPs are not what you think they are (and what to do to find your TRUE competitive advantage)

Generic USPs are not real differentiation; here is how to uncover your true competitive advantage.

10 Takeaways from Former FBI Hostage Negotiator Chris Voss on B2B Sales Negotiations

Chris Voss breaks B2B negotiations into practical moves: invite “no,” listen hard, surface hidden “black swans,” and use emotional anchoring over price to build trust and close better long-term deals.

John McMahon on how to build a winning sales culture

John McMahon lays out a winning sales culture: hire for character over experience, let reps who gravitate to big deals lead the charge and share learnings, and don’t mistake helpful coaches for true champions who influence decisions.

9 Takeaways from Brent Adamson on What World Class Selling Looks Like

World-class B2B selling wins by challenging assumptions, guiding buyers with evidence, and simplifying complex decisions through practical empathy.

Why Ex-Athletes and Veterans Make Great Salespeople

5 Takeaways from our sitdown with JR Butler, CEO and & Founder of Shift Group.